Terms & Conditions

Purple Flour www.purpleflour.co.uk
07846 947033
2 Ridgelands, Penshurst Road, Bidborough, Turnbridge Wells, Kent TN3 0XE

Wedding Cake Terms & Conditions

All sales made by Purple Flour are subject to the following terms and conditions. Nothing contained within these terms and conditions affects your statutory rights as a consumer. If there is anything you don’t understand please feel free to contact me at claudia@purpleflour.co.uk

Consultations
1. Consultations are by appointment only for wedding cakes. Appointments can be made by email, phone or using the ‘contact me’ page on my website. Appointments last for approximately one hour.
2. The consultation process in the studio includes tasting selection of 3 of my cake flavours and fillings. If you wish to choose a postal tasting box, these are £30 plus pp and will include four flavours of my choice from my cake menu. The cost of the postal tasting box is payable online and is not deductible from the final cost of the cake.
3. During your consultation I will sketch out the design of your cake. This sketch remains my intellectual property and cannot be passed to any third party without my express permission.
4. Please advise us of any allergies or specific dietary requirements when booking your consultation.
5. Please note, that for 2026 I have a £450 minimum order for semi naked cakes and a £525 minimum order for iced cakes for wedding bookings (not including delivery or cake stand hire). These are my minimum order prices for 2026, however, this is not the average wedding cake price. Usually, couples have a budget of £750-850+ for one of my cakes. For dates further ahead than 2026 the minimum order value is subject to change.
6. You do not have to book a consultation for your wedding cake as basic designs and flavours can be discussed via the phone/video call allowing you to then book directly with me.

Booking Fees
1. All wedding cake orders require a non-refundable booking fee of 50% of the estimated cost of the cake. For cake orders with less than 4 weeks’ notice the full cost of the cake must be paid at time of booking.
2. All booking fees must be paid within 14 days of estimate and sketch being sent; dates cannot be held open without the booking fee. After 14 days, if no fee has been received then the event date will be released and another booking may be taken, which may mean we are no longer able to accommodate you.
3. All orders are only confirmed when the booking fee has been received. Please note that your booking fee is non-refundable and is only transferrable in certain circumstances. See ‘Section 16’.

Payment Schedule
1. Once the cake design has been finalised the final payment is due 28 days before your wedding. The due date will clearly be stated in your estimate and a reminder will be sent a week before the final balance is due. This is then non-refundable in the event of a cancellation.
2. If the final payment is not received 28 days before your wedding, then we have the right to cancel your booking. The booking fee paid to secure your date is then non-refundable and non-transferable and we may no longer be able to accommodate your booking.
3. Unfortunately, I do not offer the option to pay in instalments or by credit or debit card. All payments are to be made by BACS transfer.

Cake Details
1. Once the estimate has been sent, please review all the details carefully especially; cake tier sizes, flavour choices, spellings of names, allergen information, delivery time and contact numbers – please advise me of any required amendments as soon as possible.
2. The cake will be made according to the information sent in the estimate and therefore it is imperative that all details are checked by yourselves carefully.

Decorative Items Supplied by Third Parties
1. I cannot be held responsible for delays on items being supplied from other companies e.g., cake toppers, special order cake stands etc.
2. If a bespoke cake topper or stand is required, please give me at least one month’s notice to order it; but ideally longer.
3. If you are ordering a topper or cake stand yourself, please check the size with me to make sure it is suitable for your cake and ensure the lead time is in line with your wedding. I would always advise ordering as soon as possible.
4. I reserve the right not to use anything supplied by a third party if I feel it’s unsuitable.

Flowers Supplied by Florists
1. Where fresh flowers are being added to a cake you will need to liaise with your florist about your requirements and agree any additional costs. I will also liaise with your florist, but it remains your responsibility to ensure that the cake design requirements can be met. I would always advise ordering a few extra flowers, so I have a good selection to work with on the day.
2. I can only work with what your florist provides for us on the day. Please ensure they order flowers especially for the cake so that the cake flowers are of the same high standard as the rest of the florals. Any unsuitable or toxic flowers supplied will not be used on your cake.
3. If your florist does not meet me at the agreed time at the venue, I cannot always guarantee that I will be able to wait for them to arrive.
4. If I cannot wait due to lateness of your florist, then they would have to add the flowers to the cake, and I cannot be held responsible if the arrangement made does not then match our vision and design for the cake and take no responsibility for the way the flowers have been added to the cake which may not be in a food safe way.

Alterations To Orders
1. I am happy to make alterations to your cake design and order up to 4 weeks prior to your wedding date. Whilst every effort will be made to accommodate changes to the design, please note that changes within 4 weeks of the wedding cannot always be guaranteed.
2. Changes to cake designs may be subject to an additional cost. This will be discussed with you when making the changes. I reserve the right to increase a quoted price in case you request a variation to the work agreed.
3. Please take the time to check the new copy of the estimate with the amendments carefully and let us know by return if any changes are needed. See section 4.

Collection Of Cakes
1. I prefer to deliver all my wedding cakes personally, however if this is not possible, your order may be collected at a pre-arranged time. However, not all cakes are available for collection; it depends on the design and size of the cake. Cakes with 3 tiers tall or more or with intricate decoration or sugar flowers are not suitable for customer collection. Semi naked and buttercream covered cakes with more than two tiers are also not suitable for customer collection.
2. Cakes that are collected by the customer are always boxed for transportation. I will provide guidance on the care and handling of your cake. I do not take any responsibility for any damage that may occur to the cake once it has left our premises.
3. I advise cakes to be placed on a level, steady surface for transport e.g., in the boot of your car. I am happy to place the cake safely in the car for you if required. The cake should then be stored in the box at a cool temperature and out of direct sunlight until taken to the venue.

Delivery & Set Up Of Wedding Cakes
1. I prefer to deliver and set up all my wedding cake orders. I will deliver your cake to your venue at a pre-arranged time. This will be discussed during the consultation, and I will advise the venue in advance of my arrival time.
2. If the delivery time needs to be changed, please advise me as soon as possible but at least 14 days in advance – depending on other orders on the day of delivery, I cannot always guarantee a change of delivery time will be possible.
3. Delivery charges will be discussed and agreed with you as part of the consultation and/or booking process. As an indication though delivery charges start from 75 pence per mile for the return journey to your venue.
4. It is your responsibility to ensure you have provided me with the set-up details and location of the cake at the venue. I cannot be held responsible for the location of the cake at the venue. Please ensure that the display location is level, stable and strong enough to hold the cake. It would be advisable that it is not directly in front of a heat source, in a sunny window/conservatory or in a location where it could be knocked easily by passing guests.
5. I reserve the right to change the location of the cake at the venue if we feel it is unsuitable and may cause damage to the cake e.g., the cake table is in front of a large glass window, and it is an extremely hot day.
6. I also reserve the right not to use a cake stand provided by the venue or yourself if I feel it will not hold the weight of the cake. I have a wide selection of suitable cake stands available to hire if you so wish. This will be discussed at your consultation.
7. I will photograph the cake at the venue as proof that it has been delivered and set up and left in perfect condition.
8. It would be very rare, but on the wedding day I may be faced with a ‘force majeure’ e.g., severe weather conditions, public unrest, or other unexpected events that may make delivery to your venue impossible. You can be assured that I would always do our best to deliver as prearranged, but some circumstances would be out of my reasonable control. Please ensure you have adequate wedding insurance in place to cover this eventuality.

Non-Edible Elements
1. Most of my stacked cakes will contain non-edible elements such as plastic dowels, flowers, or cake toppers. I will advise you of any non-edible elements that need to be removed during cutting.
2. As I will not personally be cutting the cake, I cannot accept any responsibility for any non-edible elements not removed prior to serving. I will liaise with the venue concerning any non-edible elements they need to remove.

Shelf Life
1. I recommend my cakes be eaten within 3 days of your wedding for them to be enjoyed at their best.
2. Left over cake can be frozen if you would like to, I can discuss this with you at your consultation.

Allergens & Special Dietary Requirements
1. All allergy and special dietary requirements must be conveyed to me during the consultation. It is the customer’s responsibility to make me aware of all special dietary requirements that need to be accommodated in the making of the cake.
2. Unless otherwise stated, all cakes contain; gluten, butter and eggs and are made in an environment that handles; nuts, soya, and alcohol. Gluten-free, nut-free, and dairy free cakes can sometimes be made on request; however, I cannot guarantee that these cakes will not contain trace amounts of these ingredients due to the nature of the product.
3. I would recommend anyone with a severe nut; dairy or gluten intolerance does not eat my cakes.
4. I will provide full allergen information with the cake upon delivery to the venue.
5. I accept no liability for customers suffering allergic reactions from eating one of my cakes.

Publication & Promotional Rights
1. The company, Purple Flour is the sole designer and owner of the final cake design. All rights in any original designs created and designed by the company shall remain the exclusive property of the company.
2. From time to time our designs are published in the media e.g., wedding magazines, websites, and blogs. We reserve the right to use any image of a customer’s cake made by the company for publication after the delivery date unless previously agreed in writing between the customer and the company.
3. The customer has no ownership rights over any cake design. Exclusivity of cake designs between our customers is not guaranteed unless the customer commissions an exclusive design.

Commissioning A Cake That Is Similar To Another Design
1. If you request a cake that is not my original design, I will seek the permission of the original designer to recreate it. This cannot be guaranteed.
2. If you wish to have us recreate someone else’s design, I would prefer not to directly copy it, but to use it as a basis to design your cake around so that it is unique to you. This can be discussed at your consultation.

Cancellations/Refunds
1. The booking fee is non-refundable and non-transferable in the event of cancellation.
2. Cancellations from the date of booking until 28 days before the wedding will forfeit the booking fee.
3. Cancellations with less than 28 days notice are subject to full payment. If this has not already been paid, then the final balance will be immediately payable upon cancellation. This final payment is non-refundable in the event of cancellation if that cancellation occurs within 28 days of the wedding date.
4. There may be a rare occasion when Purple Flour needs to cancel an order due to exceptional circumstances beyond our control*. In this case, as much notice as possible of the cancellation will be given and any monies paid, including booking fees will be refunded. If required, we will also assist in finding a replacement baker of the same high standard to make your cake for you.

*This does not include a force majeure that may occur on the wedding day. See ‘Section 9’.

Change Of Wedding Date
1. If you need to change your wedding date, please let me know as soon as possible. Any changes are subject to availability and are not guaranteed. Please liaise with me to check my availability before moving your wedding date. I always advise getting more than one new date option from your venue for a move of date to give us the best chance of being able to change the date.
2. If I can change your wedding date, provided it is within 12 months from the original wedding date, the booking fee will be transferred to the new date.
3. If you are moving to a date further ahead than 12 months from the original wedding date, we reserve the right to increase the cost of your wedding cake and therefore the required booking fee amount.
4. If you are moving your wedding to a date I am unavailable for, unfortunately the booking fee will be strictly non-refundable as this covers work already completed in the run up to your wedding (this may include but is not limited to: phone calls, emails, completing and sending forms, holding consultations, providing taster boxes and it is also highly likely that I will have turned down other work for your original date).

Complaints
1. In the unlikely event there is an issue with your cake, it must be brought to my attention within 48 hours of the cake being delivered so I can be given the opportunity to assess the nature of the problem.
2. If the complaint is regarding the quality of the cake, I may ask for the cake or the remainder of the cake to be returned to me within 48 hours of delivery for inspection.
3. If the complaint is regarding the design of the cake, but the cake was made according to the estimate and sketch which has been checked and approved, I cannot be held responsible for any errors not picked up by the customer.
4. For any complaints I can only deal with the person who booked the cake originally.
5. You must give me an opportunity to resolve the issue and agree not to post any defamatory comments or pictures on online forums or social media channels before discussing the situation with us and allowing us reasonable time to provide a satisfactory solution.
6. Once a solution has been reached, you agree not to post any defamatory comments or pictures on online forums or social media at any point in the future. If this happens, I may seek to take legal action against you.

I reserve the right to revise and amend these terms and conditions. However, you will only subject to the terms and conditions in force at the time you place your order with me. If you change your event date for any reason, you will be sent the most up to date terms and conditions with your new estimate and these will supersede any previously sent to you.

By paying your booking fee, you are agreeing to these terms and conditions so please read them carefully to ensure you fully understand them. If you have any questions, then please do contact me.

Display Item Hire Terms & Conditions

All display items hire from Purple Flour will be subject to the following terms and conditions. Nothing contained within these terms and conditions affects your statutory rights as a consumer. If there is anything you don’t understand please feel free to contact me on claudia@purpleflour.co.uk

Display Item Hire
1. I have a range of cake stands, platters and other decorative items available to hire for your wedding. The cost of this can be discussed during the booking process or a consultation (wedding cake orders only).
2. All hire charges and booking fees are payable in advance 28 days before the event date and will be detailed on your estimate.
3. Hired items must be returned to me within 48 hours of the event date unless different arrangements have been agreed. Alternatively, I may be able to collect the hired item, but a charge will be applied and agreed with yourselves prior to confirmation of hire.
4. If items are lost or returned damaged, then I reserve the right to charge for a replacement or repair.
5. Please notify me as soon as you can if damage or loss has occurred so I can assess the situation and advise of the best resolution.

Cancellations/Refunds
1. Booking fees are non-refundable and non-transferable in the event of cancellation.
2. Cancellations with less than 28 days notice are subject to full payment. If this has not already been paid, then the final balance will be immediately payable upon cancellation.

By paying your booking fee, you are agreeing to these terms and conditions so please read them carefully to ensure you fully understand them. If you have any questions, then please do contact me.

Celebration Cake Terms & Conditions

All sales made by Purple Flour are subject to the following terms and conditions. Nothing contained within these terms and conditions affects your statutory rights as a consumer. If there is anything you don’t understand please feel free to contact me on claudia@purpleflour.co.uk

Booking Process
1. For celebration cakes, the design process will be completed over email or phone.
2. Ideas for the cake design can be sent to us when booking, but the final design will be subject to our own creative process as we prefer to create original designs, rather than directly copy an existing design.
3. Design sketches can be sent if required for approval. There may be a small charge for this.
4. You can call us or email us if you need to discuss any aspects of your cake before making a booking. Bookings can also be made over the phone or by email.
5. Please advise us of all allergies or specific dietary requirements when booking your cake.
6. Please note, that for 2026 we have a £160 minimum order for celebration cakes. For dates further ahead than 2026 the minimum order value is subject to change.

Booking Fees
1. All celebration cake orders require a non-refundable booking fee which is 50% of the cost of the cake. For cake orders with less than 4 weeks notice the full cost of the cake must be paid at time of booking.
2. All booking fees must be paid within 7 days of the estimate being sent; dates cannot be held open without the booking fee. After 7 days, if no fee has been received then the event date will be released and another booking may be taken, which may mean I am no longer able to accommodate you.
3. All orders are only confirmed when the booking fee has been paid. Please note that all booking fees are non-refundable as they secure your date in our diary and are only transferrable in certain circumstances. See ‘Section 14’.

Payment Schedule
1. The final payment is due 28 days before your event. The due date will clearly be stated in my estimate and a reminder will be sent a week before the final balance is due. This is then non-refundable in the event of a cancellation.
2. If the final payment is not received 28 days before your event, then I have the right to cancel your booking. The booking fee paid to secure your date is then non-refundable and non-transferable and I may no longer be able to accommodate your booking.
3. Unfortunately, I do not offer the option to pay in installments or by credit or debit card. All payments are to be made by BACS transfer.

Cake Details
1. Once the estimate for your commission has been sent, please review all the details carefully especially; cake tier sizes, flavour choices, spellings of names, allergen information, delivery time (if applicable) and contact numbers – please advise me of any amendments as soon as possible.
2. Any personalized decorative elements such as cake toppers, printed icing or cake charms, will be ordered as per the details in the estimate so please check all name spellings and numbers carefully.

Alterations To Orders
1. I am happy to make alterations to your cake design and order up to 4 weeks prior to your event date. Whilst every effort will be made to accommodate changes to the design, please note that changes within 4 weeks of the event cannot always be guaranteed.
2. Changes to cake designs may be subject to an additional cost. This will be discussed with you when making the changes. I reserve the right to increase a quoted price in the event you request a variation to the work agreed.
3. If you have made changes, please take the time to check the new estimate of your commission and let us know by return if any changes are needed. See section 4.

Collection Of Celebration Cakes
1. Your order may be collected at a pre-arranged time. However, not all cakes are available for collection; it depends on the design and size of the cake.
2. Cakes that are collected by the customer are always boxed for transportation. I will provide guidance on the care and handling of your cake. I do not take any responsibility for any damage that may occur to the cake once it has left my premises.
3. I advise cakes to be placed on a level, steady surface for transport e.g., in the boot of your car. I am happy to place the cake safely in the car for you if required. The cake should then be stored in the box at a cool temperature and out of direct sunlight.
4. You must adhere to the collection time slot that has been prearranged. If you do not collect the cake when agreed, it will only be available to collect later at a time that is suitable for me. Failure to turn up for the collection at the agreed time may result in you not being able to have the cake on the agreed collection date.
5. Any changes to the pre-agreed collection time must be confirmed in writing at least 48 hours before collection and cannot be guaranteed.

Delivery Of Celebration Cakes
1. Delivery is sometimes available for celebration cakes. If delivery is agreed, we will deliver your cake to your venue or home at a pre-arranged time. This time will be stated in your estimate and if delivery is to a venue, I will advise the venue in advance of our arrival time.
2. If the delivery time needs to be changed, please advise me as soon as possible but at least 48 hours in advance – depending on other orders on the day of delivery, I cannot always guarantee a change of delivery time will be possible.
3. Delivery charges will be discussed and agreed with you as part of the booking process. As an indication though delivery charges start from 75 pence per mile for the return journey to your venue.
4. It is your responsibility to ensure you have provided me with the set-up details and location of the cake at the venue. I cannot be held responsible for the location of the cake at the venue. Please ensure that the display location is level, stable and strong enough to hold the cake. It would be advisable that it is not directly in front of a heat source, in a sunny window/conservatory or in a location where it could be knocked easily by passing guests.
5. I reserve the right to change the location of the cake at the venue if I feel it is unsuitable and may cause damage to the cake e.g., the cake table is in front of a large glass window, and it is an extremely hot day.
6. I also reserve the right not to use a cake stand provided by the venue or yourself if I feel it will not hold the weight of the cake. I have a wide selection of suitable cake stands available to hire if you so wish. This will be discussed at your consultation.
7. I will photograph the cake at the venue as proof that it has been delivered and set up and left in perfect condition.
8. It would be very rare, but on the wedding day I may be faced with a ‘force majeure’ e.g., severe weather conditions, public unrest, or other unexpected events that may make delivery to your venue impossible. You can be assured that I would always do my best to deliver as prearranged, but some circumstances would be out of my reasonable control. Please ensure you have adequate wedding insurance in place to cover this eventuality.

Non-Edible Elements
1. Most of my stacked cakes will contain non-edible elements such as plastic dowels, flowers, or cake toppers. I will advise you of any non-edible elements that need to be removed during cutting.
2. As I will not personally be cutting the cake, I cannot accept any responsibility for any non-edible elements not removed prior to serving. I will liaise with the venue concerning any non-edible elements they need to remove.

Shelf Life
1. I recommend our cakes be eaten within 3 days of your event for them to be enjoyed at their best.
2. Left over cake can be frozen if you would like to, I can discuss this with you at the time of booking.

Allergens & Special Dietary Requirements
1. All allergies and special dietary requirements must be conveyed to me when ordering a cake. It is the customer’s responsibility to make me aware of any special dietary requirements that need to be accommodated in the making of the cake.
2. Unless otherwise stated, all cakes contain; gluten, butter and eggs and are made in an environment that handles; nuts, soya, and alcohol. Gluten-free, nut-free, and dairy free cakes can sometimes be made on request; however, I cannot guarantee that these cakes will not contain trace amounts of these ingredients due to the nature of the product.
3. I would recommend anyone with a severe nut; dairy or gluten intolerance does not eat our cakes.
4. I will provide full allergen information with the cake upon collection/delivery.
5. I accept no liability for customers suffering allergic reactions from eating one of my cakes.

Publication & Promotional Rights
1. The company, Purple Flour is the sole designer and owner of the final cake design. All rights in any original designs created and designed by the company shall remain the exclusive property of the company.
2. From time to time our designs are published in the media e.g., wedding magazines, websites, and blogs. We reserve the right to use any image of a customer’s cake made by the company for publication after the delivery date unless previously agreed in writing between the customer and the company.
3. The customer has no ownership rights over any cake design. Exclusivity of cake designs between our customers is not guaranteed unless the customer commissions an exclusive design.

Commissioning a Cake That Is Similar To Another Design
1. If you request a cake that is not my original design, I will seek the permission of the original designer to recreate it. This cannot be guaranteed.
2. If you wish to have me recreate someone else’s design, I would prefer not to directly copy it, but to use it as a basis to design your cake around so that it is unique to you.

Cancellations/Refunds
1. The booking fee is non-refundable and non-transferable in the event of cancellation.
2. Cancellations from the date of booking until 28 days before the event will forfeit the booking fee.
3. Cancellations with less than 28 days notice are subject to full payment. If this has not already been paid, then the final balance will be immediately payable upon cancellation. This final payment is non-refundable in the event of cancellation.
4. There may be a rare occasion when I need to cancel an order due to exceptional circumstances beyond our control*. In this case, as much notice as possible of the cancellation will be given and any monies paid, including booking fees will be refunded. If required, we will also assist in finding a replacement baker of the same high standard to make your cake for you.

*This does not include a force majeure that may occur on the event day. See ‘Section 7’.

Change Of Event Date
1. If you need to change your booking date, please let us know as soon as possible. Any changes are subject to availability and are not guaranteed.
2. If we can change your booking date, provided it is within 3 months from your original date, the booking fee will be transferred to the new date.
3. If you are moving to a date further ahead than 3 months from the original date, we reserve the right to amend the estimate.
4. If you are moving your booking to a date I am unavailable for, unfortunately the booking fee will be non-refundable as this covers work already completed (this may include but is not limited to phone calls, emails, completing and sending forms, and it is also highly likely that we will have turned down other work for your original date).

Complaints
1. In the unlikely event there is an issue with your cake, it must be brought to my attention within 48 hours of the cake being delivered so I can be given the opportunity to assess the nature of the problem.
2. If the complaint is regarding the quality of the cake, I may ask for the cake or the remainder of the cake to be returned to me within 48 hours of delivery for inspection.
3. If the complaint is regarding the design of the cake, but the cake was made according to the booking form/sketch which has been checked and approved, I cannot be held responsible for any errors not picked up by the customer.
4. For any complaints I can only deal with the person who booked the cake originally.
5. You must give me an opportunity to resolve the issue and agree not to post any defamatory comments or pictures on online forums or social media channels before discussing the situation with me and allowing us reasonable time to provide a satisfactory solution.
6. Once a solution has been reached, you agree not to post any defamatory comments or pictures on online forums or social media at any point in the future. If this happens, I may seek to take legal action against you.

By paying your booking fee, you are agreeing to these terms and conditions so please read them carefully to ensure you fully understand them. If you have any questions, then please do contact me.